20 Coaching Niches (Marilyn Atkinson)

life coaching

This guide was created for those who are thinking about a coaching career to give an idea of the diversity of existing coaching niches. 

This list does not pretend to be complete and is not exhaustive. There are many smaller niches besides those listed in the list, or those that are a combination of them.

If you have decided that a career as a professional coach is for you, we recommend that you identify a niche for yourself in which you have personal or professional experience, and to which you have a soul. 

The International Erickson University of Coaching can support every step of your coaching learning journey. If you have any questions regarding specific coaching niches, even if not listed in the above list, please contact us by mail info@erickson.ru , and we will be happy to help you and answer your questions.

- Marilyn Atkinson, PhD, President of the International Erickson University of Coaching

WHAT IS LIFE COACHING?  

Life coaching is a set of proven tools that are applicable in various situations and help people in all areas of life. It can be aimed at the development of people, relationships, spirituality, health and professional success.

What makes a person happy, healthy and successful?

Each person's answer is unique. Each of us has different values and beliefs about what we want to achieve, how we will do it, and what we generally think about success.

As a life coach, you will work with clients in regular coaching sessions. These can be face-to-face meetings (face-to-face), by phone or Skype. During the first meetings, you will identify priority strategies for success and form an idea of your clients' temperament, their needs and communication style. You will contribute to your client's success by helping them define a vision, prioritize and develop an action plan.

SUCCESS COACHING

Typical clients
Success coaching clients often seek help because they feel unfulfilled and are trying to find personal success or happiness.

What is going on/what is it about?
Success is a different concept for each person. The task of a success coach is to assist the client in determining what is really important to him.This usually involves going beyond measurable monetary wealth and possessions to find happiness and success in the more human aspects of life. You will assist the client in defining short-term and long-term goals that will correspond to his clarified understanding of success. 

With your help, the client will learn: 
• Increase the level of self-confidence to take on any challenge. 
•Strengthen self-esteem. 
•Find a common language with other people. 
•Identify your talents and abilities.   
•Relying on his strengths, achieve everything he wants. 
•Define your short-term and long-term goals.
•Create an action plan to achieve your goals. 
•Encourage and motivate yourself. 
•Build your own supporting system (environment). 
• Overcome negative thinking (mindset) and tune in to the wave of success.

RECOVERY COACHING

Typical clients
Clients of this coaching are people who are recovering from various forms of addiction, such as drugs, alcohol, sex and gambling. Addiction can affect people from different walks of life, so the clientele of recovery coaching varies greatly.

What is going on/what is it about?
A recovery coach plays a somewhat different role from an addiction counselor. The recovery coach focuses on the individual's life after the initial detoxification procedure. This may include assisting the client in setting personal and professional goals at a time of sanity (sobering up). The client's recovery path from addiction is long and full of everyday work, which includes dealing with stress, time management, as well as the ability to stick to a goal. The role of a recovery coach is to remind clients why they decided to embark on the path of change and give them the tools they need to succeed in their new life.

These tools include:
• Time management and goal setting.  
• Reducing stress levels.  
• Anger management.
• Improved communications.  
• Career decisions.  
• The job search process.  
• Increase in income.  
• Increase self-esteem and confidence.  
• Adopting a healthy lifestyle.  
• Work-life balance.  
• Expanding the circle of communication. 

PERSONAL DEVELOPMENT COACHING

Typical clients
Clients of personal development coaching are looking for those orother ways to improve themselves. They understand the value of life and want to get the most out of using their potential.

What is going on/what is it about?
Personal development coaching covers various areas, including identifying ways to increase the level of happiness, love, material well-being and enjoyment of life in general. Customers already have the potential to achieve these goals. The role of a personal development coach is to help the client realize their innate strengths. 

As a personal development coach, you will contribute to the improvement of self-love, confidence and positive thinking of your clients.

Most likely, you will work with requests of a personal nature, such as:
•Personal relationships.  
•Self-love.  
• Cognition of the "true" self.  
•Positive thinking.  
•Setting goals.  
•Increase in income.  
•Increase the level of joy and interest.  
•Increase self-confidence.  
•Stress relief and feelings of uncertainty.  
•Self-motivation.

MOTIVATIONAL COACHING

Typical clients
Motivational coaching clients are people who find it difficult to remain positive about achieving their goals. Managers and business teams (labor collectives) They can also benefit from motivational coaching, especially during transformations or instability in the company.

What is going on/what is it about?
People can turn to a motivational coach for help in those issues that they are uncomfortable discussing with friends or family members. Your task is to help them identify the problem they are facing, neutralize it and find a solution that will change their attitude.  

Managers often turn to a coach under the influence of incredible stress caused by too high a level of responsibility. When things don't go the way they would like, clients can turn to a motivational coach to transform their fears and concerns about lowering their status. As a rule, this happens during times of economic uncertainty, leading to temporary layoffs and layoffs of employees.

As a motivational coach, you will: 
• Assist in identifying key difficulties that the client has encountered.
• Together with the client to discover his true motivation.
• Find ways to make the fullest use of motivation.
• Assist the client in creating new relationships (attitudes) in accordance with his core values.
• Help the client visualize what a life filled with motivation will look like). 

HOLISTIC HEALTH COACHING

Typical customers
Most holistic health coaching clients already understand the importance of mind, body and spirit balance. However, they have slowed down, and they need help in achieving a new level of well-being. 

What is going on/what is it about?